Amazon’s rules cover six key areas:
- Third-party verification
- GMP (Good Manufacturing Practices) certification
- COAs (Certificates of Analysis)
- Labeling standards
- Prohibited claims
- Prohibited substances
Compliance isn’t optional—it’s essential to keep your listings active.
Starya Labs provides the accredited third-party testing and regulatory consulting you need to meet Amazon’s standards and stay compliant over time.
Third-Party Verification
Amazon now requires annual verification of supplements through an independent Testing, Inspection and Certification (TIC) organization. This goes beyond FDA requirements by demanding proof of quality through accredited, independent validation.
Your products need laboratory data that TIC bodies can trust—accredited methods, validated results and reports that match your product labels.
Starya Labs delivers ISO-17025-accredited analyses that meet Amazon’s requirements. We provide complete testing services for supplements, nutraceuticals and functional products, helping you ensure your formulas are backed by reliable data.
GMP Certification
Amazon mandates a valid GMP certificate for the facility where your products are produced. Accepted accrediting bodies include:
- NSF International
- UL Solutions
- SGS
- USP (United States Pharmacopeial Convention)
Manufacturers must hold current certification under 21 CFR 111 or 117. Outdated or unaccredited documentation will be rejected.
Starya Labs helps streamline the GMP certification process. Our regulatory experts understand audit requirements and supply the testing data manufacturers need to prepare effectively.
Certificates of Analysis (COAs)
Every supplement sold on Amazon must have a current COA for each active ingredient.
The COA must:
- Match the product name and lot number
- Be issued within the past 12 months
- Come from an ISO-17025-accredited lab
To stay compliant, you must conduct finished-product testing that covers all of Amazon’s requirements, including label accuracy and content screening. Up-to-date COAs must also be on hand and readily available for review by Amazon’s compliance team at any time.
Starya Labs issues COAs that meet Amazon’s criteria. Our reports are based on AOAC, USP and FDA standards, clearly linked to your lot numbers to make submissions seamless and defensible.
Labeling Standards
Amazon requires English-language labeling that complies with FDA regulations for dietary supplements, including:
- Compliant Supplement Facts panel
- Identity statement and net quantity
- Ingredient list
- Manufacturer or distributor information
- Lot and batch coding
Work closely with your regulatory and design teams to ensure your labels meet FDA standards. Even small errors can lead to suspensions.
Starya Labs can help ensure labeling accuracy and compliance. Our regulatory consultants advise on label content, while our laboratories provide testing to substantiate claims and support shelf-life dating, allergen declarations and potency statements.
Prohibited Claims
Amazon prohibits disease claims such as “treats diabetes” or “cures depression.” All claims must comply with FDA guidelines for language and substantiation.
Review your product pages, labels and marketing materials regularly to avoid violations.
Starya Labs can provide the appropriate FDA-compliant tests to help you back up your label claims and steer clear of prohibited language.
Prohibited Substances
Amazon has tightened oversight on undeclared drugs and restricted ingredients. Contaminant testing is critical to verify that your supplements are free of adulterants or undeclared substances.
Some product categories require additional testing based on NSF/ANSI guidelines to detect known adulterants.
Starya Labs offers regulatory tests that identify contaminants and confirm product purity. With Starya Labs as your partner, you can be confident your products meet Amazon’s strict standards.
Staying Compliant Over Time
Your testing and documentation must keep pace with the ongoing oversight built into Amazon’s guidelines.
Amazon can request new testing or documentation at any time, so continuous monitoring of product quality is essential to prevent disruptions and maintain your selling privileges.
These new rules are reshaping the supplement marketplace. For brands, this makes compliance both a hurdle and an opportunity. By working with a trusted third-party lab, you can not only stay compliant but also build consumer trust with verifiable quality.
Starya Labs helps you build long-term compliance programs that evolve with Amazon’s requirements—keeping your supplements market-ready, compliant and trusted.
Start working with us today!
